B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
263 days
263 days -- homebuyer journey length for US homebuyers (2026)
Homebuyers begin their journey an average of 263 days before stepping foot into a model home.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
263 days
Unit
Duration Days
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Audience Town
Primary
Tier C
https://www.getcommunity.com/blog-posts/2026-homebuilder-marketing-trends-digital-strategy-ai-social… ↗
Source Article
The Ultimate Guide to Homebuilder Marketing in 2026
‹ Go BackThe Ultimate Guide to Homebuilder Marketing in 2026
From Dirt to Dream: Marketing That Starts Before the Models Open
The world of homebuilder digital marketing is shifting again — and this time, faster than ever.
Today’s homebuyers begin t…
Original Research
Audience Town
· Original study ↗
Methodology
Cited from Audience Town research by Get Community blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US homebuyers: 263 days homebuyer journey length. Source: Audience Town (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/homebuyer-journey-length-263-days
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<blockquote cite="https://lighthousedata.io/data/homebuyer-journey-length-263-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>263 days</strong> -- homebuyer journey length for US homebuyers<br><small>Source: Audience Town (2026) · <a href="https://lighthousedata.io/data/homebuyer-journey-length-263-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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