B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- share of home shoppers starting with local term for home shoppers (2026)
69% of home shoppers begin their search with a local term.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Marketing Agency
Primary
Tier C
https://listingbooster.ai/blog/how-to-write-seo-articles-for-real-estate-leads ↗
Source Article
How to Write SEO Articles for Real Estate Leads in 2026
An article can’t just rank. It also has to be easy for ChatGPT, Perplexity, and Google AI Overviews to understand, extract, summarize, and cite. If your content is buried in long paragraphs, vague claims, and generic city pages, AI tools skip right past it. So do serious buyers and sellers.
That’s w…
Original Research
The Marketing Agency
· Original study ↗
Methodology
Cited from The Marketing Agency case study roundup
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
home shoppers: 69% share of home shoppers starting with local term. Source: The Marketing Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-shoppers-local-search-start-69
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<blockquote cite="https://lighthousedata.io/data/home-shoppers-local-search-start-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share of home shoppers starting with local term for home shoppers<br><small>Source: The Marketing Agency (2026) · <a href="https://lighthousedata.io/data/home-shoppers-local-search-start-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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