B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- share of home buyers starting property search online for US home buyers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://wowlabz.com/real-estate-app-development-cost/ ↗
Source Article
Real Estate App Development Cost: Full Breakdown
The real estate industry has undergone a fundamental digital transformation. Property discovery, agent engagement, transactions, and even post-sale services are now largely driven by mobile and web applications. With more than 90% of home buyers starting their property search online (National Associ…
Original Research
National Association of Realtors
· Original study ↗
Methodology
Cited to National Association of Realtors; secondary citation in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US home buyers: 90% share of home buyers starting property search online. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-buyers-start-search-online-nar
HTML Embed
<blockquote cite="https://lighthousedata.io/data/home-buyers-start-search-online-nar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of home buyers starting property search online for US home buyers<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/home-buyers-start-search-online-nar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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