B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- share of home buyers searching online for US home buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://www.ashot-above.com/copy-of-services-offered ↗
Source Article
Services Offered | A Shot Above of WNC, LLC
Original Research
National Association of Realtors
· Original study ↗
Methodology
Attributed to National Association of Realtors survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 80% | |
| 2026 (current) | 90% | +12.5% |
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
US home buyers: 90% share of home buyers searching online. Source: National Association of Realtors (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-buyers-search-online-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/home-buyers-search-online-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of home buyers searching online for US home buyers<br><small>Source: National Association of Realtors (2026) · <a href="https://lighthousedata.io/data/home-buyers-search-online-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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