B
Evidence Grade B
Graded
under review
Safe to Cite
Current
52%
52% -- share of home buyers using previous or referred agent for US home buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier B
https://askty.skyslope.com/holiday-referrals/ ↗
Source Article
How to Keep the Referrals Rolling During the Holidays
Original Research
National Association of Realtors
· Original study ↗
Methodology
Cited from National Association of Realtors Buyer and Seller Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US home buyers: 52% share of home buyers using previous or referred agent. Source: National Association of Realtors (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-buyers-referral-repeat-52pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/home-buyers-referral-repeat-52pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share of home buyers using previous or referred agent for US home buyers<br><small>Source: National Association of Realtors (2026) · <a href="https://lighthousedata.io/data/home-buyers-referral-repeat-52pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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