90% -- share of home buyers using internet during home search for US home buyers (2025)

Name: Share Of Home Buyers Using Internet During Home Search Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2025 · National Association of Realtors

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Attribution: National Association of Realtors View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2025

Entity

US home buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

National Association of Realtors Primary Tier C

http://strategicagent.com/blog/how-to-use-social-media-for-digital-real-estate-marketing/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

How to Use Social Media for Digital Real Estate Marketing

Table of Contents - - Choosing the Right Social Media Platforms for Real Estate - Building a Real Estate Social Media Content Strategy - Converting Followers Into Website Traffic - Using IDX to Strengthen Social Media Results - Paid Social Media Advertising for Real Estate - Leveraging Data and Anal…

Original Research

National Association of Realtors · Original study ↗

Methodology

Cited from National Association of Realtors research; exact report and year not specified in source

Methodology documented

Segmentation

Industrymarketing

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Plain Text

US home buyers: 90% share of home buyers using internet during home search. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-buyers-internet-search-nar

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<blockquote cite="https://lighthousedata.io/data/home-buyers-internet-search-nar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of home buyers using internet during home search for US home buyers<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/home-buyers-internet-search-nar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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