B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- share of buyers finding home online for US recent home buyers (2025)
According to the National Association of Realtors, 51% of recent home buyers found the home they purchased online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier B
https://www.sommo.io/blog/real-estate-website-design ↗
Source Article
How to sell more with the best real estate website design in 2025
The Sommo team developed 3 real estate website design projects in 2024.
In 2025, we plan to expand further in this direction, so we conducted a comprehensive study that includes public data (National Association of Realtors, Statista) and insights from interviews with our clients in the real estate …
Original Research
National Association of Realtors
· Original study ↗
Methodology
Cited from National Association of Realtors research
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US recent home buyers: 51% share of buyers finding home online. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-buyers-found-home-online-51pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/home-buyers-found-home-online-51pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of buyers finding home online for US recent home buyers<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/home-buyers-found-home-online-51pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.