B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- awareness percentage for herbal medicine (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
8,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
The Benchmarking Company
Primary
Tier A
https://benchmarkingcompany.com/news/special-report-skincare-holistic-living/ ↗
Source Article
Special Report: Skincare & Holistic Living -
At one time a niche product or nice-to-have benefit, today organic and natural beauty is the norm, and consumers have become more insistent that these products be both powerful and safe. Brands and companies have obliged by creating and offering hardworking organic or natural products at a variety o…
Original Research
The Benchmarking Company
· Original study ↗
Methodology
Survey of US women regarding awareness of holistic living activities.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
herbal medicine: 85% awareness percentage. Source: The Benchmarking Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holistic-beauty-herbal-medicine-awareness
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<blockquote cite="https://lighthousedata.io/data/holistic-beauty-herbal-medicine-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- awareness percentage for herbal medicine<br><small>Source: The Benchmarking Company (2026) · <a href="https://lighthousedata.io/data/holistic-beauty-herbal-medicine-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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