B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

67%

67% -- share of holiday shoppers confirming online stock before store visit for holiday shoppers (2020)

2020  · avenueagency.com

67% of holiday shoppers said they will confirm online that an item is in stock before going to the store to buy it.

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Attribution: avenueagency.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2020
Entity
holiday shoppers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
avenueagency.com Primary Tier B
https://www.avenueagency.com/post/how-to-optimize-your-google-my-business-page-for-the-2020-holidays ↗
Confidence: 28/100 Vintage: 2020 Channel: Common Crawl
Source Article
How to Optimize Your Google My Business Page for the 2020 Holidays
Original Research
avenueagency.com · Original study ↗

Google consumer research cited by Avenue Agency

Methodology documented
Industrymarketing
Plain Text
holiday shoppers: 67% share of holiday shoppers confirming online stock before store visit. Source: avenueagency.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/holiday-shoppers-confirm-stock-online-2020
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<blockquote cite="https://lighthousedata.io/data/holiday-shoppers-confirm-stock-online-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share of holiday shoppers confirming online stock before store visit for holiday shoppers<br><small>Source: avenueagency.com (2020) · <a href="https://lighthousedata.io/data/holiday-shoppers-confirm-stock-online-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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