B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- share of spend preferred card for Hong Kong prime plus credit card consumers (2025)
75% of credit card spending among Hong Kong prime plus consumers was through their preferred lender.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TransUnion
Primary
Tier A
https://newsroom.transunion.hk/maintaining-top-of-wallet-status-helps-lenders-avoid-silent-balance-s… ↗
Source Article
Maintaining Top-of-Wallet Status Helps Lenders Avoid Silent Balance Sheet Erosion and Drive Growth
Maintaining Top-of-Wallet Status Helps Lenders Avoid Silent Balance Sheet Erosion and Drive Growth
- On average, 77% of consumer card balances are held with their preferred lender
- Preferred lenders benefit from as much as four times higher average balances compared to other issuers
- However, one …
Original Research
TransUnion
· Original study ↗
Methodology
TransUnion top-of-wallet study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hong Kong prime plus credit card consumers: 75% share of spend preferred card. Source: TransUnion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hk-prime-plus-spend-preferred-lender-75pct
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<blockquote cite="https://lighthousedata.io/data/hk-prime-plus-spend-preferred-lender-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of spend preferred card for Hong Kong prime plus credit card consumers<br><small>Source: TransUnion (2025) · <a href="https://lighthousedata.io/data/hk-prime-plus-spend-preferred-lender-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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