B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- annual lender loyalty switch rate for Hong Kong multi-card credit card consumers (2025)
20% (one in five) of multi-card Hong Kong consumers switched credit card loyalty to another lender within a year.
- Study limited to super prime and prime plus consumers in good standing with at least two open cards
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TransUnion
Primary
Tier A
https://newsroom.transunion.hk/maintaining-top-of-wallet-status-helps-lenders-avoid-silent-balance-s… ↗
Source Article
Maintaining Top-of-Wallet Status Helps Lenders Avoid Silent Balance Sheet Erosion and Drive Growth
Maintaining Top-of-Wallet Status Helps Lenders Avoid Silent Balance Sheet Erosion and Drive Growth
- On average, 77% of consumer card balances are held with their preferred lender
- Preferred lenders benefit from as much as four times higher average balances compared to other issuers
- However, one …
Original Research
TransUnion
· Original study ↗
Methodology
TransUnion top-of-wallet study; switches analysed over 12-month period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hong Kong multi-card credit card consumers: 20% annual lender loyalty switch rate. Source: TransUnion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hk-loyalty-switch-20pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hk-loyalty-switch-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- annual lender loyalty switch rate for Hong Kong multi-card credit card consumers<br><small>Source: TransUnion (2025) · <a href="https://lighthousedata.io/data/hk-loyalty-switch-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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