B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- loan on card same provider rate for Hong Kong consumers taking loan on card with top-of-wallet provider (2025)
Among multi-card consumers who take out additional credit products with their top-of-wallet card provider, 75% choose that same provider for a loan on card.
- Only 4% of consumers hold multiple credit products with their preferred card lender overall.
Attribution:
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Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TransUnion
Primary
Tier A
https://newsroom.transunion.hk/maintaining-top-of-wallet-status-helps-lenders-avoid-silent-balance-s… ↗
Source Article
Maintaining Top-of-Wallet Status Helps Lenders Avoid Silent Balance Sheet Erosion and Drive Growth
Maintaining Top-of-Wallet Status Helps Lenders Avoid Silent Balance Sheet Erosion and Drive Growth
- On average, 77% of consumer card balances are held with their preferred lender
- Preferred lenders benefit from as much as four times higher average balances compared to other issuers
- However, one …
Original Research
TransUnion
· Original study ↗
Methodology
TransUnion top-of-wallet study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hong Kong consumers taking loan on card with top-of-wallet provider: 75% loan on card same provider rate. Source: TransUnion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hk-loan-on-card-same-provider-75pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hk-loan-on-card-same-provider-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- loan on card same provider rate for Hong Kong consumers taking loan on card with top-of-wallet provider<br><small>Source: TransUnion (2025) · <a href="https://lighthousedata.io/data/hk-loan-on-card-same-provider-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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