B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- mobile video usage growth rate for US Hispanic consumers (Q1 2012)
Mobile video usage among US Hispanic consumers increased by 22 percent year-over-year in Q1 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
Q1 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
http://hispaniccmo.com/2012/10/30/in-any-language-content-is-still-king/ ↗
Source Article
In Any Language, Content is Still King.
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Cross-Platform Report, year-over-year growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Hispanic consumers: 22% mobile video usage growth rate. Source: Nielsen (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hispanic-mobile-video-growth-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hispanic-mobile-video-growth-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- mobile video usage growth rate for US Hispanic consumers<br><small>Source: Nielsen (Q1 2012) · <a href="https://lighthousedata.io/data/hispanic-mobile-video-growth-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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