B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- likelihood of being impressionable buyers vs general population for Hispanic consumers (2025)
Hispanic consumers are 47% more likely than the general population to be Impressionable Buyers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MRI-Simmons
Primary
Tier B
https://vaqueroadvertising.com/what-spotifys-disco-ball-teaches-us-about-brand-trust-and-what-that-m… ↗
Source Article
Spotify's Disco Ball New Logo Teaches Us About Brand Trust
Spotify swapped its iconic green logo for a disco ball, the internet erupted, and a masterclass in intentional brand disruption quietly played out.
For about a week in May, every iPhone, Android, and smart TV had a little emerald disco ball where the Spotify logo used to live. To mark its 20th anniv…
Original Research
MRI-Simmons
· Original study ↗
Methodology
MRI-Simmons 2025 State of the Hispanic American Consumer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hispanic consumers: 47% likelihood of being impressionable buyers vs general population. Source: MRI-Simmons (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hispanic-impressionable-buyers-47pct
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<blockquote cite="https://lighthousedata.io/data/hispanic-impressionable-buyers-47pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- likelihood of being impressionable buyers vs general population for Hispanic consumers<br><small>Source: MRI-Simmons (2025) · <a href="https://lighthousedata.io/data/hispanic-impressionable-buyers-47pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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