B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,200,000,000,000
$1,200,000,000,000 -- buying power for US Hispanic consumers (2012)
Hispanics in the US wield $1.2 trillion in buying power.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,200,000,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of Hispanic Advertising Agencies (AHAA)
Primary
Tier B
http://santiagosolutionsgroup.com/cpg-companies-target-hispanics-for-growth-food-product-design/ ↗
Source Article
CPG Companies Target Hispanics for Growth
Original Research
Association of Hispanic Advertising Agencies (AHAA)
· Original study ↗
Methodology
Market research commissioned by AHAA
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | $1,000,000,000,000 | |
| 2012 (current) | $1,200,000,000,000 | +20.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Hispanic consumers: $1,200,000,000,000 buying power. Source: Association of Hispanic Advertising Agencies (AHAA) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hispanic-buying-power-1-2-trillion
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<blockquote cite="https://lighthousedata.io/data/hispanic-buying-power-1-2-trillion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,200,000,000,000</strong> -- buying power for US Hispanic consumers<br><small>Source: Association of Hispanic Advertising Agencies (AHAA) (2012) · <a href="https://lighthousedata.io/data/hispanic-buying-power-1-2-trillion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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