B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- percentage rating companies highly at resolving customer complaints for CMOs and marketing executives (2009)
Only 30% of surveyed executives rated their companies highly in their ability to handle or resolve customer complaints.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2009
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Council
Primary
Tier B
https://marketingwithnewtechnology.wordpress.com/2009/02/21/survey-indicates-cmos-not-tracking-socia… ↗
Source Article
Survey Indicates CMOs Not Tracking Social Media Well. How About Your Company?
Survey Indicates CMOs Not Tracking Social Media Well. How About Your Company? February 21, 2009
Posted by StrategicGrowth in Uncategorized.trackback
As most of you are likely aware, the use of Social Media Marketing is on a tremendous upswing today, particularly among small businesses that typically…
Original Research
CMO Council
· Original study ↗
Methodology
CMO Council survey of 400 executives
Methodology documented
Segmentation
Industrymedia_entertainment
RoleCMO
Cite this stat
Plain Text
CMOs and marketing executives: 30% percentage rating companies highly at resolving customer complaints. Source: CMO Council (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/highly-rated-complaint-handling-2009
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<blockquote cite="https://lighthousedata.io/data/highly-rated-complaint-handling-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- percentage rating companies highly at resolving customer complaints for CMOs and marketing executives<br><small>Source: CMO Council (2009) · <a href="https://lighthousedata.io/data/highly-rated-complaint-handling-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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