B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

25%

25% -- attention deficit high tier mfa for high-tier MFA sites (2023)

Name: Attention Deficit High Tier Mfa Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2023 · DoubleVerify

High-tier Made-For-Advertising (MFA) sites were 25% below the attention baseline.

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Attribution: DoubleVerify View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2023

Entity

high-tier MFA sites

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DoubleVerify Primary Tier A

https://martechasia.net/news/apac-focused-report-emphasizes-growing-urgency-for-media-quality/ ↗

Confidence: 57/100 Vintage: 2023 Channel: Deep Crawl

Source Article

APAC-focused report emphasizes growing urgency for media quality | MartechAsia

Ad fraud, regional elections, generative AI are among the top concerns cited by advertisers in regional survey. DoubleVerify recently released for the first time a companion APAC-focused DV Global Insights: 2024 Trends Report to its global study. The analysis draws on more than one trillion video an…

Original Research

DoubleVerify · Original study ↗

Methodology

DoubleVerify attention metrics analysis

Methodology documented

Segmentation

IndustryMedia RegionAPAC RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

high-tier MFA sites: 25% attention deficit high tier mfa. Source: DoubleVerify (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-tier-mfa-attention-25-below

HTML Embed

<blockquote cite="https://lighthousedata.io/data/high-tier-mfa-attention-25-below" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- attention deficit high tier mfa for high-tier MFA sites<br><small>Source: DoubleVerify (2023) · <a href="https://lighthousedata.io/data/high-tier-mfa-attention-25-below" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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