B
Evidence Grade B
Graded
under review
Safe to Cite
Current
33%
33% -- shoppers drawn into unfamiliar store by high quality sign for US shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BrandSpark/Better Homes and Gardens
Primary
Tier C
https://midtownsigns.com/blog/why-you-should-revamp-your-business-this-new-year-with-a-custom-sign ↗
Source Article
Why You Should Revamp Your Business This New Year With a Custom Sign — Kansas City Signs for Business
Create the Best First Impression
Usually, your sign will be the first thing a new potential customer will see. Take advantage of this and make the best sign possible. The better their first impression will be, the more likely they will remember your business in the future, and therefore the more lik…
Original Research
BrandSpark/Better Homes and Gardens
· Original study ↗
Methodology
Cited study by BrandSpark/Better Homes and Gardens; methodology not detailed in source
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US shoppers: 33% shoppers drawn into unfamiliar store by high quality sign. Source: BrandSpark/Better Homes and Gardens (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-quality-sign-drew-shoppers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/high-quality-sign-drew-shoppers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- shoppers drawn into unfamiliar store by high quality sign for US shoppers<br><small>Source: BrandSpark/Better Homes and Gardens (2026) · <a href="https://lighthousedata.io/data/high-quality-sign-drew-shoppers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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