B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
29%
29% -- carbon emissions reduction for leading brands prioritising high-quality ad placements (2025)
Case studies from leading brands prioritising high-quality ad placements showed a 29% reduction in carbon emissions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Net Zero Aotearoa
Primary
Tier B
https://www.anza.co.nz/member-news/new-playbook-make-advertising-carbon-efficient-without-sacrificin… ↗
Source Article
New Playbook: Make Advertising Carbon Efficient—Without Sacrificing Campaign Performance | ANZA
New Playbook: Make Advertising Carbon Efficient—Without Sacrificing Campaign Performance
We thought the new playbook from our friends at Ad Net Zero would be of interest to ANZA members.
Leading brands are optimising their carbon emissions while improving campaign results—discover the simple changes…
Original Research
Ad Net Zero Aotearoa
· Original study ↗
Methodology
Case studies cited in Ad Net Zero playbook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
leading brands prioritising high-quality ad placements: 29% carbon emissions reduction. Source: Ad Net Zero Aotearoa (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-quality-placements-carbon-cut-29
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<blockquote cite="https://lighthousedata.io/data/high-quality-placements-carbon-cut-29" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- carbon emissions reduction for leading brands prioritising high-quality ad placements<br><small>Source: Ad Net Zero Aotearoa (2025) · <a href="https://lighthousedata.io/data/high-quality-placements-carbon-cut-29" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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