B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share of high performing thought leadership companies using original research for companies producing high-performing thought leadership (2025)
78% of companies producing high-performing thought leadership use proprietary or original research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iResearch Services
Primary
Tier B
https://www.mqlmagnet.com/post/how-to-build-authority-through-thought-leadership-content ↗
Source Article
How to Build Authority Through Thought Leadership Content | MQL Magnet
How to Build Authority Through Thought Leadership Content
Updated: Jul 30
Most content labeled “thought leadership” is industry consensus dressed up with an executive’s headshot.
Key takeaways Thought leadership takes a position someone could disagree with. If any competitor could have written it, i…
Original Research
iResearch Services
· Original study ↗
Methodology
iResearch Services report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
companies producing high-performing thought leadership: 78% share of high performing thought leadership companies using original research. Source: iResearch Services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-performing-thought-leadership-original-research-2025
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<blockquote cite="https://lighthousedata.io/data/high-performing-thought-leadership-original-research-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of high performing thought leadership companies using original research for companies producing high-performing thought leadership<br><small>Source: iResearch Services (2025) · <a href="https://lighthousedata.io/data/high-performing-thought-leadership-original-research-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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