B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64.51%
64.51% -- organic search traffic share for High-performing B2B SaaS company blogs (2021)
Organic search accounts for 64.51% of traffic to high-performing B2B SaaS company blogs according to an Animalz benchmark report.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64.51%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
150,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Animalz
Primary
Tier B
https://www.contentgrip.com/content-marketing-for-saas-report-benchmarks/ ↗
Source Article
Content marketing for SaaS: report and benchmarks
Content marketing for SaaS: report and benchmarks
The right kind of content marketing for SaaS companies can amass millions of visitors at scale. Here are several key takeaways from a recent Animalz report.
When done correctly, content marketing for SaaS companies can be a powerful strategy. Firms l…
Original Research
Animalz
· Original study ↗
Methodology
Animalz benchmark report (circa 2021) analyzing 150M+ pageviews across B2B SaaS company blogs; organic search is the leading traffic source for high-performing blogs.
Methodology documented
Segmentation
IndustrySaaS
RoleContent Marketer
Channelsearch
Cite this stat
Plain Text
High-performing B2B SaaS company blogs: 64.51% organic search traffic share. Source: Animalz (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-performing-saas-blogs-organic-traffic-share
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<blockquote cite="https://lighthousedata.io/data/high-performing-saas-blogs-organic-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.51%</strong> -- organic search traffic share for High-performing B2B SaaS company blogs<br><small>Source: Animalz (2021) · <a href="https://lighthousedata.io/data/high-performing-saas-blogs-organic-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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