B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- share of high income households that are regular newspaper readers for US households with income of $100,000 or more (2025)
About 75% of households with an income of $100,000 or more are regular newspaper readers.
- Reported as an approximation ('about 75%')
- Based on unnamed aggregate studies without specific methodology, source citations, or dates
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mddcadservices.com
Primary
Tier C
https://mddcadservices.com/advantages-of-newspaper-advertising-why-newspapers-still-rule-the-playgro… ↗
Source Article
Advantages of Newspaper Advertising: Why Newspapers Still Rule the Playground
Gone are the days where a family of four sits around a dining room table enjoying a meal while the husband sits puffing his Sherlock pipe while reading the newspaper, right? Wrong. Well, partly. Who knows how families enjoy their meals together anymore, but one thing is for sure, people still read n…
Original Research
mddcadservices.com
· Original study ↗
Methodology
Blog cites unnamed studies ('Lots of studies have shown'); original research not identified
Methodology documented
Segmentation
Industrymarketing
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
US households with income of $100,000 or more: 75% share of high income households that are regular newspaper readers. Source: mddcadservices.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-income-households-newspaper-readers
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<blockquote cite="https://lighthousedata.io/data/high-income-households-newspaper-readers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of high income households that are regular newspaper readers for US households with income of $100,000 or more<br><small>Source: mddcadservices.com (2025) · <a href="https://lighthousedata.io/data/high-income-households-newspaper-readers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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