B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- share of companies using customer specific roi projections for RAC portfolio highest-churn B2B SaaS companies (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
15
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Riverside Acceleration Capital (RAC)
Primary
Tier A
https://www.riverside.ac/our-blog/posts/insights-to-help-decrease-customer-churn-and-increase-growth ↗
Source Article
Insights to Help Decrease Customer Churn (and Increase Growth)
There is no stronger driver of a SaaS company’s success than the success of its clients in adopting and getting value from its software. Maximizing the retention of customers—and creating upsell opportunities—is critical for the stability of a business and provides the strongest possible path to gro…
Original Research
Riverside Acceleration Capital (RAC)
· Original study ↗
Methodology
Survey of 15 RAC portfolio companies
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
RAC portfolio highest-churn B2B SaaS companies: 60% share of companies using customer specific roi projections. Source: Riverside Acceleration Capital (RAC) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-churn-customer-specific-roi-projections
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<blockquote cite="https://lighthousedata.io/data/high-churn-customer-specific-roi-projections" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of companies using customer specific roi projections for RAC portfolio highest-churn B2B SaaS companies<br><small>Source: Riverside Acceleration Capital (RAC) (2025) · <a href="https://lighthousedata.io/data/high-churn-customer-specific-roi-projections" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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