B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- increase in very large business effects for Australian Effies Awards campaigns on higher attention platforms (2022)
Australian Effies Awards entrant campaigns primarily run on higher attention platforms reported a 65% increase in very large business effects such as profitability and customer acquisition.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Peter Field and Rob Brittain (WARC publication)
Primary
Tier B
https://www.amplified.co/insight/meaty-proof-attention-measurement-warc ↗
Source Article
Meaty Proof of Attention Measurement
Original Research
Peter Field and Rob Brittain (WARC publication)
· Original study ↗
Methodology
Retrofitting attention curves to media plans of Australian Effies Awards entrants (Peter Field and Rob Brittain)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian Effies Awards campaigns on higher attention platforms: 65% increase in very large business effects. Source: Peter Field and Rob Brittain (WARC publication) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high-attention-platforms-business-effects
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<blockquote cite="https://lighthousedata.io/data/high-attention-platforms-business-effects" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- increase in very large business effects for Australian Effies Awards campaigns on higher attention platforms<br><small>Source: Peter Field and Rob Brittain (WARC publication) (2022) · <a href="https://lighthousedata.io/data/high-attention-platforms-business-effects" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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