B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
43%
43% -- offer acceptance growth rate for Heriot-Watt University (RUK students) (2026)
Overall acceptances from Rest of the UK (RUK) students for Heriot-Watt University increased by 43% year-on-year following their 2026 Offer Holder Days campaign with Vepple.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vepple / Heriot-Watt University
Primary
Tier A
https://www.vepple.com/insight/blog/heriot-watt-offer-holder-days-with-vepple/ ↗
Source Article
How Heriot-Watt University used Vepple to drive Offer Day attendance
💡 TL;DR
Heriot-Watt swapped out heavy print and static PDFs for a personalised, digital guide in Vepple to make their Offer Holder Days more connected and student-friendly, and their key RUK audience attendance increased 79% year-on-year.
The Challenge
Recruiting fee-paying Rest of the UK (RUK) stud…
Original Research
Vepple / Heriot-Watt University
· Original study ↗
Methodology
University recruitment outcome reported in Vepple case study
Methodology documented
Segmentation
IndustryEducation
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Heriot-Watt University (RUK students): 43% offer acceptance growth rate. Source: Vepple / Heriot-Watt University (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heriot-watt-ruk-accepts-growth-43
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<blockquote cite="https://lighthousedata.io/data/heriot-watt-ruk-accepts-growth-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- offer acceptance growth rate for Heriot-Watt University (RUK students)<br><small>Source: Vepple / Heriot-Watt University (2026) · <a href="https://lighthousedata.io/data/heriot-watt-ruk-accepts-growth-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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