B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- ad branding recall rate for Hennig-Olsen Is (Premiuming commercial) (2025-10)
91% of respondents found it easy to remember who the Hennig-Olsen Is 'Premiuming' advertisement was for.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025-10
Entity
Geography
NO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/news/Reklamebørsen-for-october ↗
Source Article
Reklamebørsen for October
News28th Nov 2025
Reklamebørsen for October
Quality Focus from Family Businesses with New Agencies Tops the October Advertising Index
Autumn has, in recent years, been the season for an unusually large share of the year’s most popular commercials. 2025 is no exception, and for the second month in a …
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media (Norway) Advertising Index monthly ad testing
Methodology documented
Segmentation
IndustryMedia
RegionNO
Channelpaid_ads
Cite this stat
Plain Text
Hennig-Olsen Is (Premiuming commercial): 91% ad branding recall rate. Source: WPP Media (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hennig-olsen-ad-branding-recall-oct-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hennig-olsen-ad-branding-recall-oct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- ad branding recall rate for Hennig-Olsen Is (Premiuming commercial)<br><small>Source: WPP Media (2025-10) · <a href="https://lighthousedata.io/data/hennig-olsen-ad-branding-recall-oct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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