B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20
20 -- ooh ad units deployed for Hennessy (2026)
Hennessy utilized 20 beach shelters for its Miami Beach OOH campaign featuring Maluma.
- Case study results are specific to its facts and not guaranteed for other campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GEOPATH
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/hennessy ↗
Source Article
Hennessy - OOH Advertising Case Studies | OUTFRONT
Hennessy Ft. Maluma maximizes its reach with Miami Beach shelters
Utilizing 20 Beach Shelters Hennessy was able to create a large impact on the beach. Hennessy wanted to capture Spring Breakers & Miami Locals attention with snazzy creative featuring Latin pop star, Maluma and increase sales.
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Original Research
GEOPATH
· Original study ↗
Methodology
Campaign placement count, GEOPATH-sourced
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hennessy: 20 ooh ad units deployed. Source: GEOPATH (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hennessy-maluma-beach-shelters-20
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<blockquote cite="https://lighthousedata.io/data/hennessy-maluma-beach-shelters-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20</strong> -- ooh ad units deployed for Hennessy<br><small>Source: GEOPATH (2026) · <a href="https://lighthousedata.io/data/hennessy-maluma-beach-shelters-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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