B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- production increase rate for Heineken (2019-09)
Heineken plans to increase beer production by 80% for September 2019 compared to the same time the previous year.
- Production plan based on anticipated demand from overseas rugby fans visiting Japan for the tournament
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2019-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BigAlcohol Exposed
Primary
Tier B
https://bigalcohol.exposed/japan-sports-sponsorship-fuels-beer-consumption/ ↗
Source Article
Japan: Sports Sponsorship Fuels Beer Consumption - BigAlcohol Exposed
Beer consumption in Japan is projected to rise by about 70% between September and November. The reason is Japan hosting the Rugby World Cup for which global beer giant Heineken is an official sponsor.
The Dutch multinational beer giant Heineken owns the sponsorship rights to the Rugby World Cup, whi…
Original Research
BigAlcohol Exposed
· Original study ↗
Methodology
Company plan to increase beer production for September 2019 vs same month prior year, in anticipation of Rugby World Cup demand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Heineken: 80% production increase rate. Source: BigAlcohol Exposed (2019-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heineken-production-increase-rugby-2019
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<blockquote cite="https://lighthousedata.io/data/heineken-production-increase-rugby-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- production increase rate for Heineken<br><small>Source: BigAlcohol Exposed (2019-09) · <a href="https://lighthousedata.io/data/heineken-production-increase-rugby-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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