B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- littering behavior reduction rate for Love Where You Live Heckmondwike campaign areas (2025)
A 41% reduction in littering has been recorded in Heckmondwike areas running the 'still littering' behavior change intervention since the campaign began.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Keep Britain Tidy
Primary
Tier A
https://barleycommunications.co.uk/news/its-still-littering-new-campaign-targets-careful-littering/ ↗
Source Article
It’s Still Littering! – new campaign targets 'careful littering'
Keep Britain Tidy’s latest initiative sees 41% drop in littering behaviour
Have you ever left a newspaper on a public bench or an empty coffee cup at a bus stop? According to new research by environmental charity Keep Britain Tidy, more than one in four people (26%) in Heckmondwike admit to this beh…
Original Research
Keep Britain Tidy
· Original study ↗
Methodology
Recorded reduction since campaign launch; behavior change intervention measurement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Love Where You Live Heckmondwike campaign areas: 41% littering behavior reduction rate. Source: Keep Britain Tidy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heckmondwike-littering-reduction-41pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/heckmondwike-littering-reduction-41pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- littering behavior reduction rate for Love Where You Live Heckmondwike campaign areas<br><small>Source: Keep Britain Tidy (2025) · <a href="https://lighthousedata.io/data/heckmondwike-littering-reduction-41pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.