B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2%
2% -- unique user share for local news websites heavy users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yelvington.com
Primary
Tier B
http://www.yelvington.com/content/soft-paywall-some-more-numbers-chew ↗
Source Article
The soft paywall: Some more numbers to chew on
Original Research
Yelvington.com
· Original study ↗
Methodology
Midpoint of 2-3% range; cookie-clearing may understate heavy user share
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
local news websites heavy users: 2% unique user share. Source: Yelvington.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heavy-users-unique-user-share-local-news
HTML Embed
<blockquote cite="https://lighthousedata.io/data/heavy-users-unique-user-share-local-news" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- unique user share for local news websites heavy users<br><small>Source: Yelvington.com (2026) · <a href="https://lighthousedata.io/data/heavy-users-unique-user-share-local-news" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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