B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- share of smartphone users exceeding 4 5 hours daily for smartphone users (2024)
About 20% of smartphone enthusiasts spend more than 4.5 hours daily on their devices.
- Original research methodology not specified in blog post
- Source refers to 'smartphone enthusiasts'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
apifon.com
Primary
Tier B
https://www.apifon.com/resources/messaging-tips/sms-marketing-business ↗
Source Article
SMS Marketing for Business
The allure of SMS marketing lies in its simplicity and directness, offering businesses a competitive edge in engaging with their audience.
Recent statistics highlight that over two-thirds of the global population now wields a mobile phone, with unique users tallying up to 5.61 billion as of January …
Original Research
apifon.com
· Original study ↗
Methodology
Cited aggregate statistic, original methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
smartphone users: 20% share of smartphone users exceeding 4 5 hours daily. Source: apifon.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heavy-smartphone-users-4.5-hours
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<blockquote cite="https://lighthousedata.io/data/heavy-smartphone-users-4.5-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of smartphone users exceeding 4 5 hours daily for smartphone users<br><small>Source: apifon.com (2024) · <a href="https://lighthousedata.io/data/heavy-smartphone-users-4.5-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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