B
Evidence Grade B
Graded
under review
Safe to Cite
Current
44%
44% -- heavy gamers ooh exposure vs general population percentage for heavy gamers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
TGI
Primary
Tier A
https://www.adworld.ie/2023/11/10/out-look-let-it-snooh/ ↗
Source Article
Out \ Look: Let it SnOOH!
Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home
Let it SnOOH!
With the advent of Black Friday as the unofficial launch of holiday shopping for 66% of consumers (iQ), brands are gearing up for the push to capture consumer attention leading into the Christmas cou…
Original Research
TGI
· Original study ↗
Methodology
TGI survey
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
heavy gamers: 44% heavy gamers ooh exposure vs general population percentage. Source: TGI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heavy-gamers-OOH-exposure-vs-general-population
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<blockquote cite="https://lighthousedata.io/data/heavy-gamers-OOH-exposure-vs-general-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- heavy gamers ooh exposure vs general population percentage for heavy gamers<br><small>Source: TGI (2026) · <a href="https://lighthousedata.io/data/heavy-gamers-OOH-exposure-vs-general-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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