B
Evidence Grade B
Safe to Cite
Current
40%
40% -- ctv conversion efficiency lift for Hearst's Aura TV platform (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
75
Citation Chain
20
Independence
70
Methodology
30
Freshness
95
Sources (3)
Ad Age
Primary
Tier A
https://adage.com/reprints/2026-tech-power-list-mike-nuzzo/ ↗
Source Article
Reprint-AA26047HearstMagazines
REPRINTED WITH PERMISSION
Ad Age’s 2026 Tech Power List features the industry’s boldest leaders, each responding to the structural changes reshaping advertising. These 20 honorees are guiding brands into a new reality, one in which AI gatekeeps relationships with consumers and machines run marketing…
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-15
ppc.land
https://ppc.land/
2026-08-15
Original Research
Ad Age
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hearst's Aura TV platform: 40% ctv conversion efficiency lift. Source: Ad Age (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hearst-aura-CTV-conversion-efficiency
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hearst-aura-CTV-conversion-efficiency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ctv conversion efficiency lift for Hearst's Aura TV platform<br><small>Source: Ad Age (2026) · <a href="https://lighthousedata.io/data/hearst-aura-CTV-conversion-efficiency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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