B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- analytics usage share for Healthcare marketers (2023)
In 2023, approximately 67% of healthcare marketers reported using analytics to guide their content creation.
- Reported as approximately 67%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://blog.brandsatplayllc.com/blog/healthcare-content-marketing-guide-2025-patient-engagement-tre… ↗
Source Article
Healthcare Content Marketing Guide: 2025 Patient Engagement Trends
5 min read
Healthcare Content Marketing Guide: 2025 Patient Engagement Trends
Brands at Play : Jan 31, 2025 8:46:07 PM
In 2025, the importance of healthcare content marketing is shifting dramatically. Digital platforms are not just assets; they are vital tools that drive patient engagement and enhan…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Reported as 'approximately 67%' — normalized to 67. Blog cites Content Marketing Institute (2023): share of healthcare marketers using analytics to guide content creation.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Healthcare marketers: 67% analytics usage share. Source: Content Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/healthcare-marketers-analytics-usage-2023
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<blockquote cite="https://lighthousedata.io/data/healthcare-marketers-analytics-usage-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- analytics usage share for Healthcare marketers<br><small>Source: Content Marketing Institute (2023) · <a href="https://lighthousedata.io/data/healthcare-marketers-analytics-usage-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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