B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

54%

54% -- customer satisfaction rate omnichannel for healthcare customers (2025)

2025  · Smart Communications

Only 54% of healthcare customers are satisfied with their omnichannel experiences.

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Attribution: Smart Communications View source
Lighthouse Research Team
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Source verified Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
healthcare customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Smart Communications Primary Tier B
https://www.smartcommunications.com/resource-center/healthcare/elevating-healthcare-cx-through-smart… ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Elevating Healthcare CX Through Smarter Digital Interactions: Challenges and What to Do About Them
Elevating Healthcare CX Through Smarter Digital Interactions: Challenges and What to Do About Them By John Zimmerer, VP of Healthcare Marketing at Smart Communications Healthcare customers today expect faster, more seamless digital experiences. However, many providers and payers are still relying on…
Also cited by
2026-08-19
Original Research
Smart Communications · Original study ↗

From 2025 Healthcare Benchmark Report

Methodology documented
Industrymarketing
Plain Text
healthcare customers: 54% customer satisfaction rate omnichannel. Source: Smart Communications (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/healthcare-cx-digital-expectations
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<blockquote cite="https://lighthousedata.io/data/healthcare-cx-digital-expectations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- customer satisfaction rate omnichannel for healthcare customers<br><small>Source: Smart Communications (2025) · <a href="https://lighthousedata.io/data/healthcare-cx-digital-expectations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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