B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
213
213 -- publishers losing over 90 percent organic traffic for audited travel publishers (2023-2024)
213 out of 671 audited travel publishers lost over 90% of their organic traffic between 2023 and 2024 after Google's Helpful Content Update.
- Sample of 671 audited travel publishers during the 2023-2024 Helpful Content Update rollouts
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
213
Unit
Count
Data Vintage
2023-2024
Entity
Sample Size
671
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalstrategyforce.com
Primary
Tier C
https://digitalstrategyforce.com/journal/inside-googles-aeo-denial-doctrine/ ↗
Source Article
Google's AEO Denial Doctrine: How Twelve Coordinated Mechanisms Defend the Search Ad Monopoly | Digital Strategy Force
Google's AEO Denial Doctrine: How Twelve Coordinated Mechanisms Defend the Search Ad Monopoly
Google's public position that AEO is a fake category is structurally inconsistent with the architecture of Google's own AI Overview product. The evidence: only 12% of pages cited across major AI assistants …
Original Research
digitalstrategyforce.com
· Original study ↗
Methodology
Aggregate audit of 671 travel publishers; 213 (32%) lost more than 90% of organic traffic after Helpful Content Update
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
audited travel publishers: 213 publishers losing over 90 percent organic traffic. Source: digitalstrategyforce.com (2023-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hcu-travel-publishers-traffic-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hcu-travel-publishers-traffic-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>213</strong> -- publishers losing over 90 percent organic traffic for audited travel publishers<br><small>Source: digitalstrategyforce.com (2023-2024) · <a href="https://lighthousedata.io/data/hcu-travel-publishers-traffic-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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