B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- share of hcps feeling truly engaged by pharma marketing for healthcare providers (2025)
Fewer than 20% of healthcare providers feel truly engaged by pharmaceutical company communications.
- Exact percentage is 'fewer than 20%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Indegene
Primary
Tier C
https://www.revisto.com/news/enabling-omnichannel-pharma-marketing-with-ai ↗
Source Article
AI-Powered Omnichannel Marketing for Pharma | Revisto
Omnichannel marketing has long been hailed as the future of engagement in life sciences — a seamless experience where healthcare professionals (HCPs), patients, and caregivers receive the right message, through the right channel, at the right time. Yet for all the investment and ambition, the realit…
Original Research
Indegene
· Original study ↗
Methodology
Cited from a recent Indegene report; survey details not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
healthcare providers: 20% share of hcps feeling truly engaged by pharma marketing. Source: Indegene (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hcp-truly-engaged-under-20pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hcp-truly-engaged-under-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of hcps feeling truly engaged by pharma marketing for healthcare providers<br><small>Source: Indegene (2025) · <a href="https://lighthousedata.io/data/hcp-truly-engaged-under-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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