B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$7,800,000,000

$7,800,000,000 -- brand valuation for Harley-Davidson (2008)

Name: Brand Valuation Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2008 · Harvard Business Review

Twenty-five years after facing extinction in 1983 (i.e. in 2008), Harley-Davidson was a top-50 global brand valued at $7.8 billion.

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Attribution: Harvard Business Review View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

$7,800,000,000

Unit

Currency Usd

Data Vintage

2008

Entity

Harley-Davidson

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Harvard Business Review Primary Tier B

https://alittle-bird.com/news/challenges-using-brand-engagement-marketing-how-to-meet-them ↗

Confidence: 53/100 Vintage: 2008 Channel: Common Crawl

Source Article

Challenges Using Brand Engagement Marketing & How to Meet Them

Original Research

Harvard Business Review · Original study ↗

Methodology

Cited from a Harvard Business Review article; brand valuation 25 years after 1983

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Harley-Davidson: $7,800,000,000 brand valuation. Source: Harvard Business Review (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/harley-davidson-brand-value-7-8b

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<blockquote cite="https://lighthousedata.io/data/harley-davidson-brand-value-7-8b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$7,800,000,000</strong> -- brand valuation for Harley-Davidson<br><small>Source: Harvard Business Review (2008) · <a href="https://lighthousedata.io/data/harley-davidson-brand-value-7-8b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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