B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
992,000
992,000 -- daily audience for Hamish & Andy drive-time radio show during Carlton Draught 'Drop a Bomb' promotion (2009)
The daily audience for the Hamish & Andy radio show during the two-day Carlton Draught 'Drop a Bomb' promotion was 992,000.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
992,000
Unit
Count
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clemenger BBDO Melbourne
Primary
Tier B
http://directdaily.blogspot.com/2009/06/fosters-draught-beer-drop-bomb.html ↗
Source Article
directdaily
Original Research
Clemenger BBDO Melbourne
· Original study ↗
Methodology
Daily audience during the two-week radio promotion in which Hamish & Andy devoted their entire two-hour prime-time show to the promotion; described as new records for the show.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hamish & Andy drive-time radio show during Carlton Draught 'Drop a Bomb' promotion: 992,000 daily audience. Source: Clemenger BBDO Melbourne (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hamish-andy-show-daily-audience
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<blockquote cite="https://lighthousedata.io/data/hamish-andy-show-daily-audience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>992,000</strong> -- daily audience for Hamish & Andy drive-time radio show during Carlton Draught 'Drop a Bomb' promotion<br><small>Source: Clemenger BBDO Melbourne (2009) · <a href="https://lighthousedata.io/data/hamish-andy-show-daily-audience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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