B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
$13,500,000,000
$13,500,000,000 -- halloween season consumer spending for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$13,500,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
National Retail Federation (probable)
Primary
Tier B
https://www.forbes.com/sites/pamdanziger/2026/09/28/record-135-billion-halloween-season-is-coming-sp… ↗
Source Article
Record $13.5 Billion Halloween Season Is Coming—Spirit Halloween Is Ready
Americans are spending more, celebrating earlier and turning Halloween into a full-season holiday. With 1,575 pop-up stores, Spirit helped shape the celebration.
Original Research
National Retail Federation (probable)
· Original study ↗
Methodology
Halloween season spending estimate cited by Forbes; likely based on NRF/Prosper survey data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: $13,500,000,000 halloween season consumer spending. Source: National Retail Federation (probable) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/halloween-spending-13-5b-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/halloween-spending-13-5b-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$13,500,000,000</strong> -- halloween season consumer spending for US consumers<br><small>Source: National Retail Federation (probable) (2026) · <a href="https://lighthousedata.io/data/halloween-spending-13-5b-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.