B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
28%
28% -- brand love vs dislike rate for Gucci (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/keeping-front-of-mind-as-an-aspirational-brand/ ↗
Source Article
Keeping front of mind as an aspirational brand - Savanta
As we look towards the future, Gen Z and Gen Alpha are poised to become the dominant force in the luxury industry by 2030. With their combined purchasing power estimated to account for a third of the market, the stakes are high. To secure your brand’s success, it’s crucial to be at the forefront of …
Original Research
Savanta
· Original study ↗
Methodology
From Savanta State of Youth Nation data; Gen Z attitudes to luxury brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gucci: 28% brand love vs dislike rate. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gucci-gen-z-love-vs-dislike
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<blockquote cite="https://lighthousedata.io/data/gucci-gen-z-love-vs-dislike" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- brand love vs dislike rate for Gucci<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/gucci-gen-z-love-vs-dislike" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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