B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- average revenue per user for Guardian (2011)
The average Guardian visitor accounts for $1.53 in annual revenue.
- Calculated estimate by analyst Ken Doctor
- Costs are not accounted for in ARPU
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ken Doctor (Nieman Lab analysis)
Primary
Tier B
http://structureofnews.wordpress.com/2011/08/28/the-metrics-system/ ↗
Source Article
The Metrics System
Original Research
Ken Doctor (Nieman Lab analysis)
· Original study ↗
Methodology
Analyst calculation of annual revenue per average visitor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Guardian: $2 average revenue per user. Source: Ken Doctor (Nieman Lab analysis) (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guardian-annual-arpu-2011
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<blockquote cite="https://lighthousedata.io/data/guardian-annual-arpu-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- average revenue per user for Guardian<br><small>Source: Ken Doctor (Nieman Lab analysis) (2011) · <a href="https://lighthousedata.io/data/guardian-annual-arpu-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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