B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

5,000,000

5,000,000 -- websites using google tag manager for Google Tag Manager (2025)

Name: Websites Using Google Tag Manager Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2025 · Wappalyzer

Wappalyzer tracks 5,000,000 live websites using Google Tag Manager.

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Attribution: Wappalyzer View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

5,000,000

Unit

Count

Data Vintage

2025

Entity

Google Tag Manager

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Wappalyzer Primary Tier B

https://www.wappalyzer.com/technologies/tag-managers/google-tag-manager/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Websites using Google Tag Manager

Websites using Google Tag Manager Google Tag Manager is a tag management system for deploying analytics and marketing tags without editing site code. Google Tag Manager is offered as SaaS software. Learn more at google.com. Wappalyzer tracks 5,000,000 live websites using Google Tag Manager. Find top…

Original Research

Wappalyzer · Original study ↗

Methodology

Wappalyzer technology usage tracking across live websites

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google Tag Manager: 5,000,000 websites using google tag manager. Source: Wappalyzer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gtm-websites-wappalyzer

HTML Embed

<blockquote cite="https://lighthousedata.io/data/gtm-websites-wappalyzer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,000,000</strong> -- websites using google tag manager for Google Tag Manager<br><small>Source: Wappalyzer (2025) · <a href="https://lighthousedata.io/data/gtm-websites-wappalyzer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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