B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- product failure rate attributed to gtm mistakes for product launches (global) (2026)
74% of product failures are attributed to Go-To-Market mistakes rather than the quality of the product itself.
- Quote attributed to The GTM Strategist Podcast; primary methodology/survey source not detailed in text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The GTM Strategist Podcast (Maja Voje)
Primary
Tier C
https://www.antoinebuteau.com/lessons-from-maja-voje/ ↗
Source Article
Lessons from Maja Voje
Original Research
The GTM Strategist Podcast (Maja Voje)
· Original study ↗
Methodology
Quote attributed to The GTM Strategist Podcast; underlying methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
product launches (global): 74% product failure rate attributed to gtm mistakes. Source: The GTM Strategist Podcast (Maja Voje) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gtm-mistakes-product-failure-rate
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<blockquote cite="https://lighthousedata.io/data/gtm-mistakes-product-failure-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- product failure rate attributed to gtm mistakes for product launches (global)<br><small>Source: The GTM Strategist Podcast (Maja Voje) (2026) · <a href="https://lighthousedata.io/data/gtm-mistakes-product-failure-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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