B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- citation attribution rate for Grüns (2025-09)
Approximately 70% of citations were attributed to Athena-authored content in the Grüns case study.
- The source notes that prompt count, run frequency, and confidence intervals were not disclosed in the original case study
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Lighthouse Research Team
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Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AthenaHQ
Primary
Tier C
https://iqrush.ai/articles/athenahqs-gruns-case-study-whats-behind-a-6x-share-of-voice-lift ↗
Source Article
AthenaHQ’s Grüns Case Study: What’s Behind a 6x Share of Voice Lift? | IQRush
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AthenaHQ’s Grüns Case Study: What’s Behind a 6x Share of Voice Lift?
Kevin McCabe
CRO
5 min read
AthenaHQ’s Grüns case study reports a 6x Share of Voice lift in 60 days. It’s a compelling headline backed by a detailed content strategy. But AI visibility is measured on probabilistic syst…
Original Research
AthenaHQ
· Original study ↗
Methodology
Citation attribution from AthenaHQ case study
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Grüns: 70% citation attribution rate. Source: AthenaHQ (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gruns-citations-athena-content-2025
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<blockquote cite="https://lighthousedata.io/data/gruns-citations-athena-content-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- citation attribution rate for Grüns<br><small>Source: AthenaHQ (2025-09) · <a href="https://lighthousedata.io/data/gruns-citations-athena-content-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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