B
Evidence Grade B
Safe to Cite
Current
90%
90% -- gross revenue retention for B2B SaaS companies (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
86
Sources (3)
High Alpha
Primary
Tier A
https://www.datarails.com/grr-vs-nrr/ ↗
Source Article
Gross Revenue Retention (GRR): 2026 Benchmarks and Formula
Gross Revenue Retention (GRR): 2026 Benchmarks and Formula
If you're running retention at a B2B SaaS company and only tracking Net Revenue Retention (NRR), you're probably hiding a problem from yourself. Gross revenue retention (GRR) is the metric that fixes this blind spot. NRR can look healthy at …
Original Research
High Alpha
· Original study ↗
Methodology
Benchmark data from High Alpha SaaS Benchmarks 2025.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B SaaS companies: 90% gross revenue retention. Source: High Alpha (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grr-benchmark-2026
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<blockquote cite="https://lighthousedata.io/data/grr-benchmark-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- gross revenue retention for B2B SaaS companies<br><small>Source: High Alpha (2026) · <a href="https://lighthousedata.io/data/grr-benchmark-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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