B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30.63%
30.63% -- year over year ctr change for Google organic positions 6-10 (GrowthSRC) (2025)
Google organic positions 6–10 experienced an average year-over-year CTR increase of +30.63% in the GrowthSRC 2025 study.
- Represents the average increase across positions 6 through 10
- Attributed to shifts in scrolling behavior
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30.63%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
200,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GrowthSRC
Primary
Tier B
https://navboost.com/ctr-by-position/ ↗
Source Article
CTR by Google Search Position: 2026 Benchmarks from 5+ Studies
How to Read This Data
Click-through rate (CTR) measures the percentage of searchers who click on a given result after seeing it on a search engine results page (SERP). A position 1 CTR of 39.8% means that roughly 40 out of every 100 people who see that result in the top spot will click on it.
The da…
Original Research
GrowthSRC
· Original study ↗
Methodology
Average increase for positions 6-10; attributed to scrolling shifts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic positions 6-10 (GrowthSRC): 30.63% year over year ctr change. Source: GrowthSRC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/growthsrc-positions6-10-yoy-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/growthsrc-positions6-10-yoy-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.63%</strong> -- year over year ctr change for Google organic positions 6-10 (GrowthSRC)<br><small>Source: GrowthSRC (2025) · <a href="https://lighthousedata.io/data/growthsrc-positions6-10-yoy-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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