B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
57,000,000
57,000,000 -- target audience reach for Grove Collaborative (2025)
Grove Collaborative expanded its reach to a target audience of 57 million conscientious consumers via a connected TV advertising campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalmedianet.com
Primary
Tier A
https://digitalmedianet.com/grove-debuts-new-connected-tv-ad-expanding-reach-to-57-million-conscient… ↗
Source Article
Grove Debuts New Connected TV Ad, Expanding Reach to 57 Million Conscientious Consumers
Grove Debuts New Connected TV Ad, Expanding Reach to 57 Million Conscientious Consumers
New marketing channel aims to engage a larger audience around new tagline: Your Home, Healthier
SAN FRANCISCO–(BUSINESS WIRE)–$GROV–Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the Company”), the …
Original Research
digitalmedianet.com
· Original study ↗
Methodology
Company press release announcing CTV ad campaign audience reach
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Grove Collaborative: 57,000,000 target audience reach. Source: digitalmedianet.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grove-ctv-reach-57-million-consumers
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<blockquote cite="https://lighthousedata.io/data/grove-ctv-reach-57-million-consumers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57,000,000</strong> -- target audience reach for Grove Collaborative<br><small>Source: digitalmedianet.com (2025) · <a href="https://lighthousedata.io/data/grove-ctv-reach-57-million-consumers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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