B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- group rfp value per lead decline for Hotel group RFP market (2026)
In the hotel group RFP market, the value per lead is down by approximately 25% in many cases.
- Approximate figure (~25%) observed in many cases across markets, based on insights from HSMAI advisory board members.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
HSMAI Americas
Primary
Tier B
https://americas.hsmai.org/insight/signal-vs-noise-the-data-driving-hotel-strategy/ ↗
Source Article
Signal vs. Noise: The Data Driving Hotel Strategy
Original Research
HSMAI Americas
· Original study ↗
Methodology
HSMAI industry insight citing commercial strategy executives across markets; approximate decline in many markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hotel group RFP market: 25% group rfp value per lead decline. Source: HSMAI Americas (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/group-rfp-value-per-lead-decline-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/group-rfp-value-per-lead-decline-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- group rfp value per lead decline for Hotel group RFP market<br><small>Source: HSMAI Americas (2026) · <a href="https://lighthousedata.io/data/group-rfp-value-per-lead-decline-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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