B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3,500
3,500 -- audience attributes count for Grocery TV (2025-07)
Grocery TV added more than 3,500 Esri behavioural and psychographic audience attributes to its in-store screen network.
- Data is modelled area-level propensity, not observed in-store behavior
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3,500
Unit
Count
Data Vintage
2025-07
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Grocery TV
Primary
Tier A
https://bdooh.com/news/grocery-tv-esri-audience-attributes/ ↗
Source Article
In-store screens start buying audiences — BDOOH
In-store screens start buying audiences
Grocery TV is bolting 3,500 of Esri's behavioural and psychographic attributes onto 35,000 in-store screens, so buyers can select stores that over-index for a behaviour instead of stores in a postcode. It's the cheapest targeting upgrade in place-based media —…
Original Research
Grocery TV
· Original study ↗
Methodology
Partnership announcement between Grocery TV and Esri adding Esri behavioural/psychographic attributes to in-store screen network
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelin-store
Cite this stat
Plain Text
Grocery TV: 3,500 audience attributes count. Source: Grocery TV (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grocery-tv-esri-audience-attributes-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/grocery-tv-esri-audience-attributes-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,500</strong> -- audience attributes count for Grocery TV<br><small>Source: Grocery TV (2025-07) · <a href="https://lighthousedata.io/data/grocery-tv-esri-audience-attributes-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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